Structure before styling
Begin with relationships: what leads, what supports, what repeats, and what must remain visible.
Working principles
Hierarchy through proportion
Use scale, weight, placement, and density before reaching for decoration or extra color.
Whitespace is active
Use whitespace to separate sections, reinforce hierarchy, and keep important material from being crowded.
Every module earns its place
A boundary should communicate ownership, sequence, comparison, or action — not simply produce a card.
Signals stay scarce
A strong color or mark carries state, direction, or urgency. If everything signals, nothing does.